it’s a barbiecore world, here’s how to live like it

Barbie week has finally arrived, strutting into our lives in its hot pink kitten heels. So, get your tickets, gather your besties and curate those barbiecore ‘fits. While excitement is at an all time high for Greta Gerwig’s Barbie, which hits cinemas this Friday, Barbie exists well beyond the big screen. She’s an energy, a vibe, a lifestyle. She’s everything.

And the best, quickest, most effective way to get the Barbie look? In pink, of course. Now, we know pink isn’t the only way to channel Barbie. Plus, Ken is a fashion legend in his own right.But if you want to truly get in the Barbie mood then there’s no better way than by embracing the colour pink, in all its hyper-feminine, sickly sweet, Pepto Bismol glory.

Psychologically speaking, pink can evoke positive feelings of playfulness and nostalgia. Soft pinks are associated with love and tenderness while hot pink expresses self-assuredness and vibrancy. Yet the colour is often unfairly maligned, mostly down to its associations with hyper-femininity, but that’s what makes reclaiming it feel radical. Pink has always been more than just pretty.

Rumour has it that Margot Robbie made everyone on the Barbie set wear pink every Wednesday or else donate money to charity. And, really, who can blame her when pink has so many feel good qualities? Below, we round up some of the best barbiecore fashion and beauty to treat yourself to when the post-cinema inspiration hits.

Products are selected independently by our editors from the woo online store, a carefully curated platform for feel good fashion, beauty, wellness and lifestyle, as well as externally. Items on sale are subject to change pending stock availability. Discover more here.